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Case Studies

Real systems. Real companies. Real results.

What we shipped — client systems and our own product. Each story runs once: the situation, what we built, the outcome — then the surfaces that prove it.

Client

Up Prime Credit

UNION PRIME, UNIPESSOAL LDA · Credit intermediation · Portugal

Banco de Portugal–regulated credit intermediary. Public site, intake flows, and regulated marketing copy. upcredit.pt.

The Situation

BdP rules forbid implying they grant credit. Product routes, partner banks, simulations, and mandatory disclosures were scattered — not one journey. Phone and generic forms gave consultants no product line or consent state before the first reply.

What We Built

18-page Portuguese IA and live site: product routes, Simular Agora / Fale Connosco paths, four-step simulation intake with GDPR consents, regulated voice in templates and articles, partner strip, and compliance footer (BdP, RAL, livro de reclamações).

The Result

Visitors self-select by credit type with intermediary role visible end to end. Every request arrives categorized and consented — CRM routing is a switch. Method and clarity hold page to page without voice drift.

“Crédito com método e clareza total.”
Up Prime Credit · positioning
Up Prime Credit homepage — regulated hero with Simular Agora and Fale Connosco paths
Home hero — regulated CTAs and trust badges.

What shipped

Surfaces and modules from the same system — each tied to how Up Prime Credit actually operates.

Up Prime Credit homepage Vantagens section — four intermediary benefit cards and regulated credit disclaimer
Vantagens — intermediary benefits and BdP-compliant disclaimer.

Web Intelligence

Eight product lines, one coherent public site

Vantagens module with four intermediary benefits, regulated disclaimer, product routes, and compliance footer — visitors self-select without lender confusion.

Related offer →
Up Prime Credit four-step simulation request form with credit type, amount, and term fields
Four-step simulation intake.

Revenue Engine

Simulation and contact intake, categorized

Four-step simulation, seven subject lines aligned to products, dual GDPR consents — consultants see context before the first reply.

Related offer →
Up Prime Credit Sobre Nós page with Banco de Portugal certification copy and lifestyle imagery
Sobre Nós — BdP-certified intermediary voice.

Marketing OS

Regulated voice on every page

Sobre Nós and articles carry BdP framing; four-phase process (Conversa → Decisão) as repeatable content modules.

Related offer →

Client

Trans Serrano Viagens

Trans Serrano Viagens · Group travel & tourism · Portugal, Europe & worldwide

Group travel across Portugal, Europe, and beyond. Process audit, bespoke admin, public site aligned to how they sell — extended as the business evolves. transserranoviagens.pt.

The Situation

Trips, sold-out states, homepage carousel, team, reviews, and legal pages lived in spreadsheets and messages. Template booking engines did not fit how they sell — search, compare dates, then call or message.

What We Built

Process audit first, then bespoke admin (viagens, categorias, homepage, legal, GA4) and a live React public site — search, calendar, WhatsApp, viagens grid fed from the same spine.

The Result

Every admin module maps to a real workflow step. Sold out in admin → sold out on site. Edit once, propagate everywhere — analytics beside ops as routes and seasons shift.

“A Trans Serrano leva-o aonde mais ninguém o leva!”
Trans Serrano Viagens · site copy
Trans Serrano Viagens homepage — mountain hero, trip search, and explore CTAs
Home — search, carousel, calendar paths.

What shipped

Surfaces and modules from the same system — each tied to how Trans Serrano Viagens actually operates.

Trans Serrano bespoke admin — trips, categories, homepage sections, and GA4 summary
Bespoke admin — shaped to their workflows.

AI Readiness Map

Admin shaped to how trips are sold

Process audit → bespoke modules for viagens, homepage sections, team, community, and legal — backend before public UI.

Related offer →
Trans Serrano Viagens trip catalogue with dates, pricing, and sold-out states
Viagens — inventory synced from admin.

Web Intelligence

Public site fed from the same spine

Search, calendar, WhatsApp, and viagens grid with dates, pricing, and sold-out states — no duplicate entry.

Related offer →
Trans Serrano admin analytics — Google Analytics 4 users, sessions, and device breakdown
GA4 analytics inside admin.

Knowledge OS

GA4 and campaigns inside admin

Traffic visibility beside ops; homepage and legal updates propagate from one content spine as seasons shift.

Related offer →

Our product

waQup

Releasing soon

Innerflect product · Self-programming · voice identity

Our own product — full stack, end to end. Marketing site, authenticated app, voice-led creation, and AI you can govern. The same build discipline we ship for clients, turned inward. waqup.space →

The Situation

Generic wellness apps offer catalogues. waQup needed a threshold: landing that earns trust, sanctuary-grade app surfaces, voice-first creation, and AI that compounds identity — not one-off sessions or improvised models in production.

What We Built

Full product at waqup.space: marketing and waitlist, Sanctuary home, Library with filters and play, Create with Oracle-led dialogue, Journey with streaks and heatmaps, governed Oracle config in admin — one design system, mobile-first.

The Result

A product you can feel before it launches. Practice design feels like dialogue; users see rhythm forming; we stand behind every AI touchpoint with human-defined boundaries.

“Become who you want to be — with your own voice.”
waQup · positioning
waQup landing — self-programming hero with waitlist and Start your shift CTA
Landing — self-programming promise and waitlist.

What shipped

Surfaces and modules from the same system — each tied to how waQup actually operates.

waQup library — affirmations, meditations, and rituals in your voice
Library — affirmations, meditations, rituals.

Full product

Library — affirmations, meditations, rituals

Filters, play, and voice-held content — sanctuary surfaces and marketplace on one mobile-first system.

Related offer →
waQup create — Talk to the Orb, chat, and three practice types
Create — Oracle-led, voice-first practice design.

AI-native creation

Create — Oracle-led, voice-first

Talk to the Orb, three practice lanes, voice capture, and draft-to-publish — dialogue instead of forms.

Related offer →
waQup journey — streaks, sessions, and practice activity heatmap
Your Journey — streaks, XP, and practice rhythm.

Governed intelligence

Journey rhythm + Oracle config

Streaks, XP, practice heatmaps, and admin-defined model boundaries — compounding identity, not spikes.

Related offer →

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