Information architecture blueprint
Every page, journey, and decision point — before a line of code ships.
05 — Web
Web Intelligence
A website that qualifies, converts, and feeds your CRM.
4–6 weeks · €22,000 · Sized per stack + integrations
Turn the marketing site into a revenue interface wired to qualification, CRM routing, governance, analytics, optional AI surfaces.
Full AI-native build — design system, every page, intelligence layer, CRM integration. Not a template. A system that acts as the first layer of your revenue operation.
How we deliver
Visitor → Intelligence layer → CRM
IA blueprintConversion flowIntelligence layerAnalyticsHand-off
IA blueprint
Page architecture, offer journeys, and qualification logic mapped
W1–2IA blueprintConversion flowIntelligence layerAnalyticsHand-off
Conversion flow
Forms, routing rules, and CRM captures — wired and tested
W2–4IA blueprintConversion flowIntelligence layerAnalyticsHand-off
Intelligence layer
Optional AI surfaces — assist, qualify, route — within governance
W3–5IA blueprintConversion flowIntelligence layerAnalyticsHand-off
Analytics
Signal taxonomy — what gets tracked, where it lands, who owns it
W4–5IA blueprintConversion flowIntelligence layerAnalyticsHand-off
Hand-off
Ops transition into your Innerflect workspace or equivalent
W5–6- 01
IA blueprint
Page architecture, offer journeys, and qualification logic mapped
W1–2 - 02
Conversion flow
Forms, routing rules, and CRM captures — wired and tested
W2–4 - 03
Intelligence layer
Optional AI surfaces — assist, qualify, route — within governance
W3–5 - 04
Analytics
Signal taxonomy — what gets tracked, where it lands, who owns it
W4–5 - 05
Hand-off
Ops transition into your Innerflect workspace or equivalent
W5–6
What you walk away with
Conversion + qualification flow
How a visitor becomes a lead — and how leads get scored and routed.
CRM-connected captures
Forms and touchpoints that write clean records — not CSV exports.
Offer-specific journeys
Tailored paths per offer — not one generic contact form.
Analytics + signal taxonomy
Events, properties, and dashboards that tell you what's working.
Ops hand-off into Innerflect workspace
Your team can run, extend, and govern the site without dependency.
What you get
- Information architecture blueprint
- Conversion + qualification flow
- CRM-connected captures
- Offer-specific journeys
- Analytics + signal taxonomy
- Ops hand-off into Innerflect workspace
What you provide
- CMS/repo access
- Analytics + CRM admins
- Brand + compliance reviewers
The Outcome
Your website does the work a sales development rep used to do — at scale, 24/7, without the headcount.